Emerging Retail Markets: A Road Map for Succeeding in Totally New Territories | Mark Loynd, Exec Director, Giordano

Giordano has been a pioneer in successfully developing retail in emerging markets.  The company has boldly gone into markets where few others would dare to go. 


The Hong Kong-based brand has established itself as the go-to retailer for high quality casualwear and has won a loyal following in markets from the Middle East to Southeast Asia, as well as in Africa, South Asia and of course China.


Now, when other brands are just starting to enter new markets, Giordano already has years of hands on expertise in most of these markets.


Mark Loynd, Executive Director, will share what Giordano has learned during nearly three decades of building their global retail network. 


  • Learn what's working (and what's not). 

  • Understand the subtle difference in each market that make a big difference in terms of succeeding at retail. 

  • Find out which markets are growing - and why.


If you are even considering expanding into new markets, then this is a 'must attend' seminar. 



About Mark Loynd

Mark Loynd is Executive Director, General Counsel and Head of Overseas Market Development at global fashion apparel retailers, Giordano. He has been with the Giordano group since 2013.


In addition to overseeing all legal, corporate governance, human resources and talent development affairs at the Giordano group, Mark also heads the brand’s overseas market development initiative. Since taking on this role, Mark has expanded Giordano’s footprint into South Africa, Kenya, Egypt, Mauritius, India and France.


A Barrister by training, Mark was called to the Hong Kong Bar in 2007 and is a Member of the Chartered Institute of Arbitrators in London. He holds a Bachelor of Laws (Hons), a Master of Arts in Arbitration and Alternative Dispute Resolution and a Postgraduate Certificate in Laws.


Mark has over 20 years’ experience in corporate finance, regulatory and compliance matters for listed companies, as well as mergers and acquisitions, joint ventures and other commercial law affairs.






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