Consumer preference are always changing and evolving, however right now we're poised to see a major shift in what they want - from materials to design to the retail experience.
Those who fail to truly grasp what is motivating consumers are likely to waste time and money producing the wrong products.
Understanding what consumers want now - and why - is the first step in preparing your company and your brand for success.
Jane Singer, Managing Director of Inside Fashion, will share her insights on the "new consumer mindset" and how savvy brands and retailers can align themselves to provide the products that people want to buy.
- Discover what consumers are now looking for when they shop for apparel.
- Understand what is motivating consumers to buy (or not buy).
- Learn how you can position your brand to appeal to today's consumer.
About Jane Singer
Jane Singer is Managing Director at Inside Fashion, a unique platform for the exchange of market intelligence for the global apparel and retail industry.
Ms. Singer developed the Current Situation in Sourcing, a C-suite advisory service that brings together sourcing analysis, forecasting and industry consensus.
She also developed Consumer Lab and ASQ, consumer research platforms, which provide key insights into consumer attitudes about fashion and lifestyle.
Ms. Singer is a featured expert speaker at prominent trade fairs, industry events and corporate meetings around the world.
Most recently, she led the company in launching FASHCON, an industry conference that brings together leaders and innovators from across the apparel supply chain.
She also serves as a consultant to several leading apparel and textile companies, helping them to identify new opportunities and supporting them with sales and market development.
Ms. Singer is a graduate of Vassar College with a degree in Economics.
She served two terms as chairman of the Textile Committee at American Chamber of Commerce in Hong Kong. Prior to that she was vice chairman of the committee.