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Archive by tag:
Chinese Brands
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China’s Legacy Purchasing Meeting Model Starts to Change
Competition is forcing even the most stalwart companies to seek more agile inventory management.China’s legacy retail purchasing model has come ...
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How La Chapelle Wins by Giving the Customer What She Wants
La Chapelle has built a fast growing billion-dollar retail company by following their customers’ tastes, rather than fashion trends. As the...
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How Targeting Let Broadcast Standout in the Crowd
With over 20,000 women’s apparel brands, winning consumer loyalty takes a finely tuned strategy As Chinese consumers continue to trade up, ...
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Souyute: The Unique Advantage of Starting Small
How Fashion Frontier built a massively successful brand portfolio by focusing only on lower tier cities Souyute is a very rare case among success...
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Exception: Dressing China’s Avante-Garde Women
Exception is indeed an exception to typical Chinese brands.As one of the earliest Chinese designer brands, Exception never tried to court the mainstre...
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