Retail News

German E-commerce Sales Hit Record High in 2019

German E-commerce Sales Hit Record High in 2019

E-commerce sales in Germany hit a new record high of $80.6 billion in 2019 - an 11.6 percent increase year-on-year, the German E-Commerce and Distance Selling Trade Association (bevh) said.

 

Key Insights

  • One in three online shoppers in Germany would order goods online several times a week were the main factors behind the new record, according to the bevh.

  • "Retail and wholesale will be digital, or disappear," according to bevh.

  • For 2020, the bevh expects a further increase in sales. However, due to the subdued economic outlook for the current year, the association projects a growth rate of only 10 percent.
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