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HanesBrands Focuses on Next Gen Athletes

HanesBrands Focuses on Next Gen Athletes

Champion is the uniform and fanwear provider of PlayVS, the official platform for high school esports competition.

 

“Esports is a co-ed, no-cut sport with no limits to how many teams can form at the varsity level and no need for students and schools to travel for matches, allowing an opportunity for anyone to be an athlete,” said Tyler Lewison, general manager of teamwear for the company.

 

“We have aligned with high school esports because it has long followed the mantra that anyone can be a champion and, for that reason, there is also tremendous growth potential,” he added.

 

PlayVS reports that 42% of participating student athletes from its first season (fall 2018) cited esports as their first introduction to extracurricular high school activities. Further, the organization found that 84% of players who participated in esports reported finding a community with which they could connect.

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