Retail News

Bali Intimates Launches Line Extension

Bali Intimates Launches Line Extension

HanesBrand's (USA) Bali brand has added panties and shapewear to the Comfort Revolution EasyLite collection featuring SmoothTec and Cool Comfort technologies.

 

Designed with HanesBrands’ innovative SmoothTec fabric technology, the collection offers ultra-thin fabric that makes the garments virtually invisible under clothing and delivers 360-degree stretch and recovery that allow garments to flex to fit women’s unique bodies, maintain their shape and eliminate ride-up. The addition of the company’s Cool Comfort technology means that the fabric also wicks moisture for added comfort.

 

Bali EasyLite panties are being launched in hi-cut and brief styles in sizes up to 2XL and the EasyLite shape cami also is offered in sizes through 2XL.

 

The introduction of EasyLite panties and shapewear follows the May 2019 introduction of Bali’s EasyLite wirefree bra featuring no hardware and sizes up to 3XL (46DD). During its first six months, the bra has quickly become one of Bali’s top-10 most popular styles. Additional growth is projected in 2020 as new colors are introduced.

 

Bali EasyLite panties retail for $13 per pair or three pairs for $33. Same as the collection’s bras, the panties are offered in the brand’s TruShade color palette, which delivers an inclusive range of shades to complement women of varying skin tones.

 

 

The shape cami is being offered in four colors – nude, black, sandshell and white – and retails for $44.

 

 

| Tags: intimate apparel, shapewear | Return
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