adidas and Beyoncé have introduced the first adidas x IVY PARK collection, available in stores and online January 18, 2020.

 

This unique relationship champions the values of inclusivity, community and diversity and will take consumers on an unconventional journey starting with this capsule collection for Spring '20. The partnership respects Beyoncé's ownership of IVY PARK, and continues her journey as one of the first black women to be the sole owner of an athleisure brand.

 

Featuring the first-ever release of IVY PARK footwear and a powerful array of stylish and functional performance gear that includes gender-neutral apparel and accessories, the launch capsule collection of adidas x IVY PARK celebrates power, freedom and individuality for anyone who has the confidence to take chances and live unapologetically. 

 

The collection's color palette boasts the vivid colors of solar orange and maroon with cream that makes a statement as bold as the wearer. Styles illustrate a work ethic as relentless and innovative as that of its creator. Items are multi-purpose with layers built into several pieces that equip the wearer with the tools they need to be creative and get their work done, whether on the field, or on the street. Utilitarian jumpsuit, cargo pants and hoodie and cycling shorts reinforce the attitude. Asymmetry is seen in a dress and coat, and harness detailing appears throughout the collection, whether as straps on a sports bra, bag or backpack.

 

Complemented by four footwear styles, adidas x IVY PARK reinterprets iconic adidas classics with statement colors and a fresh design approach.

 

The collection is available starting January 18, 2020 online @adidas.com and in select stores. Items are currently available in sizes XS – XL.  Prices range from $25 for accessories to $250 for outerwear.