This Spring 2020, GUESS?, Inc. is proud to welcome back actress, singer, dancer, entrepreneur, philanthropist and fashion icon Jennifer Lopez as the face of GUESS and Marciano worldwide in the Spring 2020 advertising campaign.

 

The campaign, art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and showcases a striking collection of images highlighting Jennifer’s beauty.

 

The vibe is a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sofia Loren. It’s so much fun to get into the character and to make that happen.