Fast fashion retailer Quiz (UK) has partnered with fashion personalization platform True Fit to integrate its True Confidence solution onto Quiz’s e-commerce site.

The solution, which supports Quiz’s strategy to enhance the shopping experience for all customers, is now available for customers to use when buying products within any of Quiz’s clothing collections, including the brand’s Curve and Petite ranges.

True Fit’s True Confidence solution uses data collected from Quiz and millions of anonymous shoppers to provide personalized fit ratings and size recommendations based on each consumer’s unique body shape and preferences. This helps customers to choose products in the right size for them and reducing returns.

Quiz has over 250 stores and concessions in the United Kingdom and also has more than 50 franchises in Europe and Asia.