Cotton Council International (CCI) partnered with Mr. Chen Wen, a pre-eminent denim design master in China and leading Hong Kong-based denim manufacturer, H.W. Textiles Co., Ltd. to launch a 2020 S/S Denim Fashion Collection during China Fashion Week held at First Workshop, 751D-Park in Beijing.
Under the theme of “COTTON USA: The Intimate Art of Denim”, the 2020 S/S denim fashion show featured three collections, including “Athleisure Chic”, “Passion for Body Shaping” and “Vocation Wardrobe” to interpret fashionable, passionate, leisure and functional aspects of U.S. cotton-rich denim fabrics wearable during workouts, as chic street fashion, at the office, on holiday and by the beachside.
The U.S. cotton-rich denim fabrics are woven with cutting-edge innovative technologies which provide a soft hand-feel, light weight, and numerous functional features and are comfortable to wear during spring and summer seasons.
This is the third time COTTON USA is partnering with Mr. Chen to launch a U.S. cotton-rich denim fashion collection during China Fashion Week.
The 2020 S/S denim fashion collection was created by Mr. Chen who established his design concept by integrating functional denim fabrics and a healthy lifestyle with today’s fashion trends, endowing his collections with eye-catching patterns, colorful graffiti and different fashion elements. Leveraging the functionality and comfort of innovative denim fabrics, Chen Wen incorporated the latest digital printing technology, finishing treatment and washing effects into denim design, making denim a natural choice for people who care about what they wear in their daily lives.